Touristic Consortium Auronzo Misurina


January 2017
April 2017

Financing Line

ERDF ROP 2014-2020 (Axis 3)


Project Desing

Project Description

TRE CIME ACTIVE Enterprise Network is a product club for the development and promotion of bike tourism and active tourism in Auronzo and Misurina. The network is composed of 12 micro, small and medium enterprises including six accommodation facilities (Albergo Ajarnola, Albergo Centrale, Hotel Cacciatori, Hotel Miravalle, Hotel La Nuova Montanina and Hotel Panoramic), three mountain bike and e-bike rental centres (Go Active, Tre Cime Service, DolomitiRent), a travel agency (Trecimedolomititour) and an event management company (Green Sport Events S.r.l.) which works consistently in the area due to its proven experience in organizing events and providing services related to cycling tourism. The network leader is Auronzo d’Inverno snc, a company that manages not only ski lifts but also some summer attractions, such as fun bobsleigh.

The Regional call for proposals for the development and consolidation of networks of companies/product clubs financed under the Regional Operational Programme (ROP) ERDF 2014-2020 – Action 3.3.4, Sub-Action B (DGR n°2221 of 23/12/2016), awarded the TRE CIME ACTIVE Enterprise Network with a non-refundable grant of € 101,945.72 out of a total planned investment of € 203,891.44.

It has been created in the bike/e-bike sector a product which is addressing both cyclists (individuals, couples, small groups, etc.) and mountain bikers (sportsmen, athletes) who choose the Tre Cime Dolomiti destination as a holiday destination for cycling or to take part in sport events, even international ones, including those who wish to stop in the area and take advantage of dedicated services.